Google shuts down Google+ flatform  

The search giant Google releases recently that the Google+, its failed social network, is finally shut down on Tuesday morning.

What was Google+ social network?

Google+ was launched in June 2011 as an invite-only platform before opening up to the public later in the year and competing with Facebook and Twitter. It was Google’s fourth attempt at a social network and had many of the typical features, with the capability of posting photos and updating status on individual feeds. Its key features can be used to sort friends into “Circles” and make group video calls with “Hangouts”.

When Facebook had “likes” and Twitter had “Favourites”, Google+ had the cumbersomely branded “Plus One” button.

What was the matter?

The platform Google+ failed to win people over, even after Google pushed it upon the thriving YouTube community. But Google decided to close the site only after it discovered a data breach in 2018.

Social media consultant Matt Navarra says that Google+ was predicted to fail from day one

The reasons affected the flatform includes user interface issues, the competition of earlycomer Facebook, the internal disagreement of the leverage of Google+ and the confuse user experience.

Google+ implemented a strict real-name policy and forbidded people who used pseudonyms or screen names, often locking them out of other Google tools such as Gmail.

Unusually, when brands and businesses set up profiles, it deleted their pages. It later admitted this was a mistake and decided businesses could set up Google+ profiles after all. But those who signed up were often confused by what they saw.

How Google+ are killed

In April 2014, Vic Gundotra- the founder of Google+, left the company. Then successful features such as Hangouts and Photos were separated from Google+ and run as independent services. Google started to detach Google+ from its apps such as YouTube and Google Play, much to the glee of video- and app-makers.

In 2015, Google+ had a makeover designed to aim at “communities” but this also failed to set alight interest in the platform. Finally, the discovery of two data breaches triggered Google to close the social network.

In 2018, it admitted viruses in its software caused the private information of up to 52 million members could be accessible by third-party developers.

Suddenly, Google released that few people genuinely used the site.

Now Google+ has been laid on the Google Cemetery website for commemoration.